ISSN 2467-6926

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Adaptability of the mental models approach to the development of risk communication messages on climate change for rice farmers in Pangasinan Province, Philippines

  • Volume 2, Issue 1, November 2016

The mental models approach has been put forward as a method for investigating laypeople’s knowledge, beliefs, and perception as precursor to the development of risk communication messages and strategies. Using means-ends analysis, the paper assessed the adaptability of the mental models approach to the development of risk communication messages on climate change for rice farmers in a village in the province of Pangasinan.

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